Makati City recently became the theater for a defining shift in the Philippine digital economy. The Digital Agency Owners Summit (DAOS) 2025 successfully brought together freelancers, entrepreneurs, and digital leaders for a powerful three-day experience. More than just a conference, it was a strategic roadmap for the next generation of Filipino agency founders.
At Rekreate Digital, we were honored to be at the heart of the action as the official media sponsor. Led by our Founder Ryan Kyle Ocampo (RK) and Head of Video Production Remzel Gutierrez, our team’s mission was to chronicle every breakthrough moment, system reveal, and leadership handshake.
Experience the Highlight Reel
Watch the official DAOS 2025 highlight video produced by Rekreate Digital:
The Visionary Behind the Movement
Curated by community builder and FHMoms CEO MK Bertulfo, DAOS 2025 was the first three-day hybrid summit created specifically for Filipino agency owners. Co-presented by ZBiz Solutions and Digital Workforce Group, with Jade Hotel and Suites as the official hospitality partner, the summit delivered an end-to-end view of modern agency operations.
Day 1: BUILD – From Freelancer to Founder
The virtual kickoff on Day 1 was designed to help freelancers transition into founders with clarity. In the Philippines, the talent pool is immense, but scaling from a solo contractor on Upwork to a structured agency requires a complete mindset overhaul.
Speakers Pam Baluyo, Leif Brian Gomez Margallo, and Le-an Lai Lacaba Morales delivered founder-tested methodologies for scaling. The focus was on "Building In Public" and creating standard operating procedures (SOPs) that allow a founder to step away from the daily grind.
A dynamic panel led by Nathalie Mago, featuring Rica Jankulovski, Fleire Castro, and Cybill Getgood, shared real stories on dealing with uncertainty—a conversation that deeply resonated with our own journey at Rekreate.
Day 2: SCALE – Systems, Leadership, and AI
Hosted at Jade Hotel and Suites, Day 2 provided a deeper dive into leadership and high-value client acquisition. Mikaela Concha opened the program, setting an energetic tone for a day focused on explosive growth.
Leadership Icons in Action
A defining moment of Day 2 was the participation of leadership titans Francis Kong and Mommy Negosyo. Their presence elevated the conversation from simple business tactics to legacy-building.
Francis inspired delegates with timeless principles, reminding us that "A leader’s primary role is to create an environment where others can succeed." Meanwhile, Myrna “Mommy Negosyo” Tam Natividad grounded the conversation with heart-centered business wisdom that reminded founders why they started in the first place.
Turning Chaos into Clarity
Marjorie Aviso taught delegates how to turn operational chaos into clarity, while Ehden Pelaez demonstrated how to attract high-value clients across both local and international markets.
A powerful panel discussion with Andrea Pios, Pam Baluyo, Yvette Marie Sabellona, and Kristen Shayne Enrile explored pricing and client retention. In a fireside chat, Apple Manansala introduced the Dual CEO Mindset, helping founders balance long-term vision with short-term execution—a framework we've begun implementing in our AI-powered systems.
Lessons in Grit
The session from the Founder of Carthal Manila was a standout, illustrating the raw grit required to lead a creative powerhouse in the Philippines.
The Tech Revolution: AI & Automation
Breakout tech sessions from Jay-cee Tan of Salig AI and Grace Cuevas of Flowhelper AI showed participants how to automate operations. This is where the future lies—integrating AI into agency workflows to streamline acquisition and improve ROI.
Day 3: LEAD – The Digital Ecosystem Tour
The final day featured the Digital Ecosystem Tour, giving delegates direct exposure to real workspaces. Our media crew leapfrogged the convey to capture the energy at:
The tour emphasized how culture and collaboration shape modern digital work environments. Seeing Ponte Spaces and Market Social first-hand showed founders that "office culture" isn't about the physical walls, but the team’s shared mission.
Powered by Collaboration
DAOS 2025 flourished thanks to an ecosystem of partners including Craft Haven by Lana, First Circle, Josie AI and Faith AI. Rekreate Digital worked alongside media partners like Start Up Podcast PH and The New Channel to ensure the summit's impact reached every corner of the industry.
The Rekreate Difference
As the media sponsor, we didn't just take pictures—we documented a movement. By the close of Day 3, Rekreate Digital delivered high-impact social cutdowns, same-day highlight reels, and a curated gallery optimized for SEO and PR syndication.
As MK Bertulfo summarized:
“Every successful agency begins with a founder who chooses to lead with clarity and purpose. DAOS 2025 was created to spark that shift.”
Build your systems. Scale with intention. Lead with clarity.
Need high-impact storytelling for your next brand event or agency milestone? Work with Rekreate Digital to turn your milestones into a lasting narrative.
